Kitchen & Bath Design News Best Showroom Award / European Style
ITALKRAFT New York, NY
The need for a brick-and-mortar ITALKRAFT presence in New York City became apparent after the company contributed product to notable developments including The Dutch at 118 Fulton Street and the Equinox Hotel Hudson Yards. After settling on the Flatiron neighborhood as the right location for the new showroom, ITALKRAFT set out to create a space that would showcase the company’s European custom kitchen offerings and old-world craftsmanship while catering to the tastes and identity of New York City.
The showroom includes five model kitchens, as well as an interactive workspace and conference room. A full range of samples of ITALKRAFT products are present in the space so customers can experience the products firsthand and begin the design process in the workspace.
In order to draw potential customers and designers in, the company created a towering 13.5′ kitchen featuring book-matched wood at the entrance to the showroom. The custom kitchen was created by rescaling previous kitchen models and sourcing materials on a greater scale, requiring the collaboration of a team of ITALKRAFT designers. A variety of Sub-Zero and Wolf appliances complement the sleek, modern European kitchen vignettes.
